To uplift readers and position Ally as champion for financial health, Atlantic Re:think created an interactive Ally-branded web experience designed to help readers understand why they spend and save the way they do.

This interactive choose-your-own-adventure style experience was meant to enable people to evaluate and better understand their relationship with money by serving up a research-based financial profile specific to them with guides on how they can lead a happier, healthier financial life.

Winner: Best Use of Interactive Content, 2024 Content Marketing Awards