HBO's original brief for the series premiere of “The Baby” called for an exploration into "strict notions around motherhood, which are often framed through gender, class, and race." 

Atlantic Re:think convinced HBO that we could tell a nuanced story about the new show that would attract qualified viewers. We proposed an original custom article about the multiplicities of motherhood tied to race, sexual orientation, and legal status, with bespoke illustrations and parallax animation.

The resulting story weaved characters and storylines from the show into an examination of motherhood in 2022, and the pervasiveness of a singular narrative about being and becoming a mother in modern culture.