It’s no secret that New York City isn’t always a comfortable place. Look no further than some NYC apartments: they’re small, they’re noisy, and they’re often packed with roommates. But New Yorkers wear their discomfort like a badge of honor.

We helped Delta, the city’s largest airline, launch this multi-video campaign to show that it understands the discomforts of life in New York and is committed to making time in the air a little more comfortable.

Press: Ad Age