To highlight SoundCloud’s value to independent creators while also engaging its listener audience, we partnered with The Fader to produce “Next Wave”, a six-part documentary series exploring the emerging music scenes in unique 6 cities around the world.

Focusing on the underground rap (LA), Afrobeat (London), Favela Funk (Rio), techno (Berlin), electronic (NYC), and Neo-soul (Toronto) scenes, the campaign garnered over 3M views and delivered more than 10M+ impressions.